We are Maria and Sarah.

And we want to help you start and grow your profitable Etsy shop.

We’ll tell you a bit more about ourselves, but first, here’s what you can expect from EtsyHowTo:

  • Actionable tips and tricks to increase your Etsy shop sales
  • Case studies and data-driven content to help you take your shop to the next level
  • Strategies from the pros to start your Etsy shop for success from the very beginning
  • Advice and information to help you stay on top of what you need to know when selling on Etsy.

We are both Etsy sellers, and we will only be giving you the methods that work and that have been proven either by one of us or another successful Etsy seller. We study, learn, and test the information in the content to make sure you’re only getting the best strategies and education.

You can subscribe for even more information we don’t publish on the blog below.

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This Website Is For You If…

We don’t want you to waste your time. So if you identify with any of these things, you’re in the right place. If not, that’s okay! We know you’ll find the perfect resources for you. So this website is for you if:

You want to start and build a profitable Etsy shop

  • You want to get paid to do what you love and work from home
  • You are willing to work hard, and invest the time and energy to making your business successful
  • You’re willing and excited to take action on the strategies we share in blog posts, emails, and other resources.

If this sounds like you, awesome! Join our party by clicking the button below to sign up. Click Here to Subscribe

More About Us


Hi! I’m Maria Oliveira…


I am the co-owner of Passport Vintage, an Etsy shop and brick and mortar store in Austin, Texas.

My lifelong dream has always been to own my own business. Etsy allowed me to start pursuing my dream and test out my ideas without having to immediately give up the security of my full time job.

In 2014 I started selling on Etsy part time as a hobby, a few months into that and I was making enough money to quit my full time job in retail management. After two years of selling on Etsy full time the opportunity to open a storefront in Austin, Texas present it itself. That’s when my boyfriend Ryan and I joined forces and worked together to open our storefront this past summer. Etsy is still a large part of my business, having a well stocked online store has brought traffic from locals and tourists who want to check out our pieces in person.

This course was designed to provide you with all the tools to get you started on your very own entrepreneurial journey, I wish you all the best!

Hi! I’m Sarah Peterson…


I am the author behind the blog Unsettle.org, and the host of The Unsettle Podcast. I’m also a digital marketer for Sumo.

I’ve been an entrepreneur for my entire adult life in some form or another, and now I teach others how to do what the love by building businesses that will allow them to live the lifestyle of their dreams.

I’m a marketing expert and spend my days digging into every marketing topic I possibly can. My current project is Adventure Baby, where I talk about Lifestyle Design for parents.

I started selling on Etsy in 2014 by listing a DIY popcorn bag I’d made for my own wedding. Within just a couple of months, that $0.30 listing had more than paid for my honeymoon – even though I only ran my shop for half of that time.

My Etsy business is now a passion project that I run on the side, though I’ve temporarily closed it due to travel and other demands.

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