By now you have heard of the powers of Instagram and how it can help your Etsy business. The platform has grown quickly and as of today it boasts over 300 million active users.
Eighty five percent of the top brands in the world are on Instagram, this means your Etsy shop needs to have an account as well!
Maintaining and growing your Instagram following will take work and an investment of time. But unless you already have a large following on another platform, like Facebook or Pinterest, it is your best bet to get the word out about your product.
Here are some Instagram tips to ensure that you are making the best of the platform.
Set Up 10 Good Posts
If you haven’t yet, start your account, write up a detailed profile and add a link to your Etsy shop.
Don’t start to like or follow people until you make sure your own account has at least 10 good posts that showcase your products well. Select your best images and write detailed, but short, photo descriptions.
This step is critical, once you start interacting with people on Instagram they will be able to go to your main page and see your best offerings, increasing the chances that they will follow your bio’s link to your shop.
Post Every Day
Social media experts agree that to keep your number of followers growing you must post at least once a day. If you want to turbo charge your growth, post 4-6 times per day.
Now you may be thinking, won’t people get annoyed?
Well, if they get annoyed then they are not really your target market and should not have been following you anyways.
Don’t be afraid of this, the only way your social media marketing plan will work is if you have people who want to hear about your products following you.
Use online apps like Hootsuite to pre-schedule your posts, this will allow you to plan your content in advance.
What to post?
Struggling to come up with interesting Instagram content?
Customers love seeing behind the scene shots of you working on a new product. Post photos of your supplies neatly organized and of your workspace.
Use an app like WordSwag to make images of quotes that relate to your products.
Inspirational or funny quotes tend to be very popular posts, the trick is ensuring it relates to your brand.
If you have heard anything about Instagram, you heard about hashtags. Hashtags are important because they categorize your photo.
By using hashtags that are relevant to your brand you can reach your target audience.
With every post you are allowed to use 30 hashtags per image posted, and you must use them all! The more you categorize your images the more likely you are to get found.
My favorite website to research hashtags is hashtagify.me. There you can type in a main hashtag related to what you are selling and it will show you the other trending tags relating to that term that you can also use to categorize your photo.
Once you have your ten posts up and a plan for posting daily, you must work on engaging and chatting up with potential customers.
The best way to find people to engage with is to identify the accounts of influencers in your field and target their followers.
Go to these influencers most recent photos and join conversation by adding a comment. Try your best to naturally engage with the other commenters of that photo.
If they took the time to leave a comment it means that they are a highly active and engaged user, this is exactly the type of person you want to following your account.
On top of commenting on popular photos of influencers, you can try the ‘follow me, follow you’ strategy to gain followers.
In this method you follow Instagram users that engage with the content of the influencers in your field. If you follow them it is likely that they will see the follow and check out your profile and hopefully follow you back.
This is a popular way to grow an Instagram account. So popular, in fact, that there are apps that facilitate and automate the process. Use apps like Crowdfire and Instagress to turbo charge your follow me, follow you strategy.
By following these simple steps you are setting up your Instagram account to grow and attract new customers to your shop. Be patient, stay consistent, track your results and set weekly goals to keep your strategy focused.